Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
ADEX 2014 1st Azerbaijan International Defence Industry Exhibition
Azerbaijan is the largest country in the Caucasus region. Bordering Russia to the north, Georgia to the north-west, Armenia to the west, Iran to the south and Turkey to the south-west, the country’s population in present time is 9,4mln people. Azerbaijan’s total surface area is 86,6 thsd sqm and its capital is Baku. Azerbaijan’s economy has maintained high growth rates, placing it among the leading countries for GDP growth. Industry is among the country’s developed and important sectors, with machine building, metallurgy, fuel and energy, chemicals, food and other areas forming its base.