Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Come to ADX14 Sydney to see and buy the latest innovative products used in dentistry. The best part is exhibition entry is free! A full professional skills program will be running throughout the exhibition to help you learn about the changes in dental care. www.adx.org.au