Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Africa Rail 2015
Africa Rail is the continent’s leading railway event. It is Africa’s only railway conference and exhibition with attendees from all over Africa and a Signalling & Train control specific conference day. It is supported by government, investors and major heavy haul cargo owners. Co-located with the Ports & Harbours Show, Aviation Outlook Africa and The Cargo Show and exhibition – the Africa Rail exhibition draw 3500+ visitors annually.