Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
AfricaBuild Lagos will bring together Nigeria’s key construction professionals with international manufacturers and suppliers from around the world. The event is the premier international construction event in West Africa and is an ideal entry point to the largest economy in Africa and the 7th most populous country in the world.
The exhibition will represent the following industry sectors:
Construction Machinery & Technology
Building Equipment & Tools
Interior Finishing Materials