Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Agenda: Long Beach - 2015
The Agenda Trade Show is a forum for the most inspired in the streetwear and action sports industries to unite. Lines speak for themselves and buyers are not intimidated by the usual overwhelming tradeshow experience. From the garage-run lines on the verge of explosion, to the well-established elite, Agenda caters to the needs of buyers and brands that exist on a higher level of design and aesthetic. With a strong emphasis in style, art, music and culture, the Agenda experience is as much a lesson as it is a tool.
AGENDA Long Beach is a two-day youth-culture forum. Encompassing each facet of California lifestyle. Featuring streetwear, fashion, action sports, sneakers, surf and hardgoods, the BERRICS AGENDA curated skate section, and now expanding the Women’s voice. With over 600 brands represented, this makes for a cohesive experience showcasing brands grouped by styled merchandising story.