Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Agenda Vegas - 2015
The Agenda Trade Show is a forum for the most inspired in the streetwear and action sports industries to unite. Lines speak for themselves and buyers are not intimidated by the usual overwhelming tradeshow experience. From the garage-run lines on the verge of explosion, to the well-established elite, Agenda caters to the needs of buyers and brands that exist on a higher level of design and aesthetic. With a strong emphasis in style, art, music and culture, the Agenda experience is as much a lesson as it is a tool.
AGENDA Vegas is the meeting ground where lifestyle and streetwear collections converge during the Vegas fashion market week to represent the subcultures of California lifestyle.
AGENDA Vegas is proud to be part of the strategic alliance, known as the Modern Assembly, along with AccessoriesTheShow, Capsule, Liberty, MRket, and Stitch. Dispelling the myth of the competitive nature between the fashion tradeshows of yesteryear, the Modern Assembly provides an ideal mix of resources in the right environments, with the utmost of convenience by co-locating and cross-marketing. More than 2500 of the world’s most exciting men’s, women’s clothing and accessory brands to meet with North America’s largest audience of fashion retailers.