Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Agriworld Australia 2015
The National Food Plan (2013) scoped the opportunity for Australia to increase its agriculture and food related exports by 45% by 2025. The Australian agrifood industry is constantly facing challenges in production, processing and supply to meet the growing need from international markets, particularly from an increasingly affluent middle class in Asia. The production demand on the country’s primary industries is forecast to grow significantly over the next few years. In order to capitalise on this growth opportunity there is a need to understand how emerging innovations and technologies and improved business strategy can enhance farm production, food processing and the broader Australian agrifood supply chain. An initiative of Reed Exhibitions and the Royal Agricultural Society of New South Wales, Agriworld Australia 2015 will bring the agri-food industry together from farm to fork and provide the networking, business opportunities, information sharing and education required to ensure this growth opportunity isn’t missed. To be held at the Sydney Showground, Sydney Olympic Park from 16-17 July 2015, Agriworld Australia 2015 is the first and only business to business event in Australia which will bring together the complete agrifood supply chain. The event will attract Australian and international professionals from food and fibre producers to food processors, manufacturers, distributors, retailers, investors, analysts and policymakers in an exhibition and conference.