Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
AHRMM15 - Association for Healthcare Resource & Materials Management
With the ongoing transformation of the U.S. healthcare delivery system, supply chain has become a key player in meeting organizational goals by driving clinical value, implementing innovation, and delivering operational efficiency. In order to fulfil its multifaceted objectives, supply chain is engaging with various stakeholders in pursuit of a common mission to foster a coordinated healthcare delivery system. AHRMM15 will explore key ideas, trends, and best practices around building strategic stakeholder engagement, with an emphasis on supply chain perspective.