Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
AICPA Real Estate Conference
Every day, there are more optimistic signs that the real estate market is slowly growing. Yet financial professionals are still faced with a myriad of daunting challenges, tight credit markets, and demanding clients who are looking for strategic solutions that will position them for success. The AICPA Real Estate Conference, the industry’s premier real estate event, zeroes in on those crucial challenges and is specifically designed to educate you on the newest ideas, technologies, techniques and rules to help you and your clients succeed. Critical updates and issues in accounting, auditing, tax and management are presented in four dynamic learning tracks:
- Industry Track: provides diverse coverage of the issues specifically for CFOs and controllers
- Accounting and Tax Track: provide updates and technical knowledge needed by CPAs and financial professionals for understanding the latest accounting and tax issues relevant to the industry – particularly in this economic environment
- Emerging Issues Track: specialized technical training on diverse issues impacting the industry today
Real estate CFOs, controllers, finance managers, industry executives, CPAs in public practice, and senior management with real estate clients