Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Air Retail Show 2015
Discover effective Etail and on-board solutions
With the rise of mobile technology and Omni-channel retailing passengers now expected more but how could we as an industry meet those expectations? Air Retail is about how we as an industry can enhance not only the shopping experience but the overall end to end passenger experience. It’s an exciting time for airline retail, with the added benefit of new innovative technology. We look at the opportunities available to maximise retail from the moment a ticket is purchased right through to the end of the journey. Themes include data and real time decision making, logistical challenges, pre-order models, crew incentives, personalisation, loyalty, possibilities for mobile/wearable’s and the future of on board retail. Already confirmed for 2015 are industry leading CEOs such as Alex Cruz (Vueling), Bernard Gustin (Brussels Airlines), Sertac Haybat (Pegasus Airlines) and Pieter Elbers (KLM).