Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Airport Show, the leading airport dedicated event in the Middle East and North Africa and one of the largest airport related exhibitions in the world. Airport Show’s 14th edition will be held from 11th to 13th of May 2014 at the Dubai International Convention and Exhibition Center and will feature an expanded Airport Passenger Experience Zone. Airport Show 2014 will also be collocated with the 2nd Global Airport Leaders’ Forum and the launch edition of the Airline Travel Catering Expo, positioned as the Middle East’s dedicaed exhibition for the products, services and technologies required for the airline catering industry.
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