Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Airports Council International - North America Media Relations Seminar
2016-03-14 - 2016-03-15
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Join fellow airport communication professionals for timely case studies, the latest best practices, and valuable tips and takeaways on how to successfully share your airport?s story across print, TV and online media.