Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Aluminum Window, Door & Facade Exhibition (Windoor Expo)
First held in 1995, Aluminum Window Door & Façade Expo (Windoor Expo in short) is an annual significant networking event of aluminum window, door and façade industry. It attracts trade professionals from real estate developers, architects/designers, curtain wall projects, engineering, procurement and construction solutions. Celebrating its 20th anniversary on 9-11 March 2014, Windoor Expo is projected to gather 450 exhibitors and cover 55,000 square meters in exhibition space.