Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
2018-02-09 - 2018-02-13
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International Marketing Coordinator
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Ambiente is the leading international trade show for the consumer goods industry. This is where over 4,300 exhibitors from 95 countries showcase an international range of consumer goods. Numerous events highlight current industry topics and offer an ideal stage for networking and dialogue. From functional innovations through design trends to the events presented by a different partner country each year – around 136,000 trade visitors benefit from a trend-setting market overview. For 2018, the partner country of Ambiente will be the Netherlands. At Ambiente 2018, British exhibitors, designers and designs, traditions and cultures will be highlighted at next year's show.