Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
American Financial Services Association - AFSA INDEPENDENTS EXPO 2014
An event for CEOs, Chief Operating Officers and other senior executives from consumer finance and installment lending companies around the country. These range from single office, family-owned independent companies to larger regional players who operate in many states.