Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
American International Toy Fair 2018
2018-02-17 - 2018-02-20
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Toy Fair is produced by The Toy Association™, Inc., the not-for-profit trade association representing all businesses involved in creating and bringing toys and youth entertainment products to kids of all ages. The Toy Association’s more than 900 members account for approximately 90% of the annual U.S. domestic toy market of $26B. Toy Fair 2017 opened its doors to thousands of registered global play professionals to explore a record-breaking 443,000 net square feet of exhibit space filled with hundreds of thousands of toys, games and youth entertainment products.
There is no other city like New York and no other show quite like Toy Fair. With more than 1,000 exhibiting manufacturers, distributors, importers and sales agents showcasing more than 150,000 toy and youth entertainment products, Toy Fair delivers the world’s freshest ideas and hottest trends. In addition to the general marketplace, the show floor features Product Zones to help you maximize your time and make it easy to find just what you are looking for.
There’s simply no better place to expand your reach than in this $25B market! Toy Fair's 7,000+ unique retail outlets include mass merchandisers, toy and hobby stores, drug stores, department stores, grocery chains, TV shopping networks, outdoor retailers, amusement parks, warehouse clubs, gift shops, museum stores, and more, from 100 countries.