Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
American Library Association Midwinter Meeting & Exhibits
2016-01-08 - 2016-01-12
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American Library Association Midwinter Meeting & Exhibits.
Total attendance is approximately 11-12,000, typically including over 9,000 paid registrants (including full, one-day and exhibits-only registrants), plus exhibitor staff, ALA staff and guests. On average, 18% of attendance is regional. Again, attendance varies by city. At the 2003 Midwinter Meeting in Philadelphia, over 45% of attendees came from Pennsylvania, New Jersey, Massachusetts, Washington DC, Maryland and Virginia.
Exhibits have been part of the ALA Midwinter Meeting since 1981. The ALA Midwinter tradeshow typically includes 900 booths (approximately 450 exhibitors) and requires over 200,000 gross square feet of convention center space. Just as there are regional attendees, there are regional exhibitors. Regional exhibitors are often small and alternative publishers, specialty companies and professional services providers (e.g. architects), as well as new companies ?testing? the conference or marketplace.