Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
American Society of Breast Surgeons Annual Meeting
This meeting features innovative presentations and educational programming from some of the top breast cancer experts in the country. Attendees can expect to enhance their knowledge through the research and education presented during pre-meeting courses and general session, and experience the Exhibit Hall packed with information on and demonstrations of the newest medical products, surgical and diagnostic devices, pharmaceuticals, biomedical technology, educational resources and healthcare services.
The 14th Annual Meeting in Chicago, IL drew more than 1300 surgeons and other healthcare professionals from all over the world.