Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
American Spice Trade Association - ASTA 2014 Annual Meeting and Exhibits
2014-04-27 - 2014-04-30
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ASTA, the voice of the U.S. spice industry, works to ensure clean, safe spice and shape public policy on behalf of the global industry.