ANA Digital & Social Media Conference 2016

Event contact title
Sponsorship & Exhibition Manager
Event contact first name
Kristen
Event contact last name
McDonough
Email
kmcdonough@ana.net
Event contact telephone number
212-455-8056
Description
The ANA Digital & Social Media Conference is a must-attend event for anyone who is trying to navigate their brands through this ever-changing media landscape. Digital media has become a part of consumer?s daily lives and they have become accustomed to viewing content and connecting with people wherever and whenever they want. Social media, content marketing, and native advertising have especially exploded in the last few years. Despite this rapid growth, clients have many questions and their issues include measurement, agency selection, internal org structure, and relinquishing control to the consumer while trying to influence the dialogue.

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.