ANA Digital & Social Media Conference 2016

Event contact title
Sponsorship & Exhibition Manager
Event contact first name
Kristen
Event contact last name
McDonough
Email
kmcdonough@ana.net
Event contact telephone number
212-455-8056
Description
The ANA Digital & Social Media Conference is a must-attend event for anyone who is trying to navigate their brands through this ever-changing media landscape. Digital media has become a part of consumer?s daily lives and they have become accustomed to viewing content and connecting with people wherever and whenever they want. Social media, content marketing, and native advertising have especially exploded in the last few years. Despite this rapid growth, clients have many questions and their issues include measurement, agency selection, internal org structure, and relinquishing control to the consumer while trying to influence the dialogue.

Partner Voices

As event professionals, our job is to host people and while we can’t prepare for everything, it’s essential to develop an emergency plan that can be adapted to any situation. In Boston, the Massachusetts Convention Center Authority’s (MCCA) Public Safety Team at the Boston Convention & Exhibition Center (BCEC) and the Hynes Convention Center, have taken their experiences to develop a comprehensive crisis management training program, starting with crisis communications.