Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Annual Meeting of the Society of Tribologists and Lubrication Engineers - STLE Annual Meeting & Exhibition
2016-05-15 - 2016-05-19
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The five-day conference (Sunday-Thursday) showcases more than 300 technical papers, application- based case studies and best practice reports, and discussion panels on technical or market trends. Education courses support professional development needs and prepare people for one of STLE's four certification programs. Exhibits and commercial presentations spotlight the latest products and services of interest to lubrication professionals. Business networking is another invaluable part of the STLE meeting experience. For many people, their STLE relationships are the number one problem-solving resource that they use on the job every day. Typical attendance is 1300 people.