Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
APIC 2014 Annual Conference
Each year more than 2,500 clinical professionals from around the world gather for three days to advance their network and learn about evidence-based advances in infection prevention. APIC 2014 features: 100+ educational opportunities 300+ poster presentation 200+ Exhibitors in the largest exhibit hall dedicated to infection prevention.