Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
APLF - Leather & Materials+ 2018
The Most International Leather Fair in Hong Kong
2018-03-14 - 2018-03-16
APLF is the world’s leading leather trade show where a huge range of leather and components can be found. APLF is positioned for the sourcing of leathers further “downstream” or related to the manufacturing industries of leather goods and mid to high quality footwear. Strategically located in Hong Kong, APLF offers a professional business platform where suppliers can meet thousands of international buyers who do their sourcing trips annually in Asia Pacific. APLF covers the needs of the footwear, leathergoods, garment, upholstery and interiors sectors from leathers and synthetics to components and machinery. On top of the well-established APLF Leather sector, there is also a separate sector named APLF Materials+ to cater to the rising demand for innovations in advanced materials and smart components by the leathergoods and sportswear markets.