Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
APTA's Combined Sections Meeting 2014
The Combined Sections Meeting (CSM) focuses on programming designed by all 18 of APTA's specialty sections. CSM 2014 will bring together more than 10,000 physical therapy professionals from around the nation for several stimulating days of exceptional programming, networking opportunities, and an exhibit hall filled with products and services at The Venetian & Sands in Las Vegas.