Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
APTA's NEXT Conference & Exposition 2016
2016-06-08 - 2016-06-11
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NEXT (formerly APTA Conference & Exposition), featuring the spirited Oxford Debate, the prestigious McMillan Lecture, the House of Delegates, and more.