Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Arab Diabetes Medical Congress
Harnessing collaborative strategies and innovative approaches to fight diabetes in the region
2015-04-05 - 2015-04-07
Diabetes is a devastating disease that poses severe risks and costs for the healthcare community. The International Diabetes Federation estimates that the number of diabetics globally will reach 592 million by 2035. The financial burden on the healthcare system is substantial, with estimated costs of diabetes related complications accounting for up to 11% of total global healthcare spending. This congress is the region’s premier event connecting together policy makers, diabetes experts, researchers to exchange knowledge, generate new ideas that will foster the advancement in prevention and control of diabetes in the region