Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
ArchitectureBoston Expo - abx 2015
ArchitectureBoston Expo (ABX) is one of the largest events for the design and construction industry in the country, and the largest regional conference and tradeshow. Drawing 95% of its attendance from New England, ABX’s regional status is its greatest strength. Attendees hold on to their money (no airline fees, hotel costs or meal expenses) and spend their time building real relationships and networks based on physical proximity and the likelihood of follow-up work. The building industry varies dramatically from region-to-region due to issues of climate, geography, politics, economic drivers, and local customs. ABX and the Boston Society of Architects help build long-term relationships around these shared experiences and challenges.
The conference program boasts 175 workshops and tours covering relevant industry issues and popular local projects. A diverse range of topics and ideas attracts the full spectrum of building-industry professionals, including architects, engineers, builders/contractors and owner/clients.
ABX is the best place to showcase your products and services, increase sales and maximize brand awareness within New England’s design and construction marketplace.