Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Arc-US is North America's leading architect forum. It brings America's top architects together in one place for 4 days and 3 nights. It provides the most effective platform possible for suitable supplier companies to get to know the senior decision makers of the big architectural firms with major construction projects throughout North America and Canada. Through its system of pre-arranged one-to-one meetings, it gives America's top architects a valuable opportunity to get to know their peers on neutral ground, to acquire an abundance of fresh industry knowledge and to develop relationships with the most innovative and capable suppliers in the region.