Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
ASME 2016 International Mechanical Engineering Congress & Exposition
2016-11-11 - 2016-11-17
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The annual ASME International Mechanical Engineering Congress and Exposition is a premier global conference that focuses on today's technical challenges, research updates and breakthrough innovations that are shaping the future of engineering. The Congress convenes engineers, scientists and technologists of all disciplines for the purposes of exploring solutions to global challenges and for the advancement of engineering excellence worldwide.