Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Association for Molecular Pathology - AMP 2015 Annual Meeting
The AMP scientific meeting is held annually in the Fall. The 4-day event includes a keynote lecture by the distinguished recipient of the AMP Award for Excellence in Molecular Diagnostics. The program also includes poster sessions and invited speakers for workshop and plenary sessions in each of the four major areas of clinical molecular diagnostics including: hematopathology, infectious disease, inherited genetic diseases, and solid tumors.
The meeting also includes several technical workshops and is preceded by one day of corporate sponsored technical workshops. Attendees present their scientific data during poster sessions. Further exchange of ideas and the establishment of collaborative projects is facilitated by working lunch meetings, corporate exhibits and casual social gatherings.