Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Athletic Business Conference & Expo
The Athletic Business Conference & Expo is a premier educational event and trade show for athletic, fitness and recreation professionals. Whether you're an experienced administrator, or new to the profession, you'll benefit from the educational and networking opportunities available at ABC. Three shows co-locate with ABC -- the International Council on Active Aging's 2014 Show, the Medical Fitness Association Conference and the National Alliance for Youth Sports' Youth Sports Congress.
At ABC, you'll meet the industry experts and manufacturers who have successful track records and road maps for a bright future. Joining them for three invigorating days will help make your organization — and your career — stronger than ever.
Virtually every component of any sports, fitness, recreation, wellness or active-aging facility can be found at ABC including fitness, recreation and sports equipment; surfaces; pool components; architectural services; lighting; lockers; gym components; software, scoreboards; seating; and more!
Nov. 19-21, 2015