Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
The Atlanta Shoe Market - Aug 2016
2016-08-20 - 2016-08-22
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Southeastern Shoe Travelers Association (SESTA) evolved in November 1942. The purpose of SESTA is ?to promote the best interests and welfare of its members? as well as ?encourage a spirit of cooperation among those engaged in the distribution of shoes and kindred merchandise?.Over the years the show has grown in size and in February 2000 the SESTA Board of Directors voted to change the name of the tradeshow to the??The Atlanta Shoe Market? (TASM). The show has flourished and most recently been named as the 10th largest Shoe & Accessory Show in the world! TASM is held twice a year and directly follows the WSA Show in Las Vegas. SESTA is the managing association for The Atlanta Shoe Market (TASM).Today we have over 1200 members of the association. The membership is comprised of industry shoe representatives and is governed by a board of directors that is elected by the general membership at the SESTA general membership luncheon meeting every August.SESTA also manages the??Atlanta Fashion Shoe & Accessory Market??held twice a year in Atlanta, Georgia. This show directly follows the New York FFANY Show and is generally held in December and June.The cost of membership in SESTA is $45 annually. The benefits of membership are numerous and include participation in the markets, complimentary list of retailers that attended the shows, as well as assistance with job opportunities.