Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Australasia China Cities Summits&Business Forum China As Guest Nation at Royal Melbourne Show
23 Sep --3 October Melbourne Showgrounds The Royal Melbourne Show is an iconic annual event with 500,000 visitors organized by the Royal Agricultural Society of Victoria (RASV) to showcase the state’s agricultural production. During its 169 years history, it has previously invited two guest nations, and now, organized by Australia International Trade Association, China is third one in 2015 developed the China as Guest Nation exhibition at 2016 Royal Melbourne Show. Australia International Trade Association (AITA) will be organizing the 3rd China as Guest Nation at Royal Melbourne Show(RMS). Every year the show attracts interest from agricultural producers, tourists, retailers, and investors. This year, the China as Guest Nation at Royal Melbourne Show has already received support from many Chinese Provincial departments of agriculture, and national associations. ACCS&ACBF--CGN consists of Australasia China Cities Summit, business forums and sub-forums, as well as exhibitions in Chinese Pavilion at Royal Melbourne Show. ACCS&ACBF has already been developed and recognized as the leading summit and forum which provide a dynamic and interactive platform for participants in governments at all levels, business corporations and industry associations from Australasia and China to promote multilateral communication, exchange knowledge and views, identify a common agenda, develop shared solutions, set up friendship or sister cities, identify opportunities in trade, investment, education, culture, technology, establish networks. These exhibitions will provide people with a great chance to know more about a real Chinese culture by variety of foods and goods with their unique and interesting stories, which could generate great interests among Melbourne and attract more people to come to Royal Melbourne Show.