Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Australia International Trade Association Hosts Grant Smith, Mayor of Palmerston North City
Grant Smith will be a Keynote Speaker at ACCS/ACBF— New Zealand and Pacific Island countries Promotion Session: .
Grant Smith was elected Mayor of Palmerston North City in February 2015 and has served on the Council since 2013. His priorities for Palmerston North include economic development and creating a vibrant internationally connected city.
Mr. Smith has an extensive background in managing small to medium-sized businesses and has won national awards for his work in branding and graphic design.