Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
The Middle East’s leading international trade fair for the automotive service industry.
2016-05-08 - 2016-05-10
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Automechanika Dubai hosts the 14th edition of the Middle East's largest trade fair for the automotive aftermarket in the region from 8 - 10 May 2016. The premier B2B automotive aftermarket show will see 2000+ exhibitors from over 59 countries catering to the growth of the industry across the MENA region. As the region's leading trade show for the automotive aftermarket, Automechanika Dubai spotlights innovations and solutions in the fields of parts, systems, tuning, workshop equipment, bodywork & paintwork, car wash, IT & Management and the latest automobile services.