Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Automotive Testing Expo North America 2014
Exhibitors will be displaying the latest test technologies and services used in the full automotive production process, from initial prototype analysis through to end-of-line inspection and quality assurance and every procedure in between. The show's focus is on the technologies, services and tools available to automotive manufacturers to improve product quality, reliability, durability and safety.