Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
The main subjects of the Trade Fair: 1. Construction, repair and maintenance of roads and bridges - Road-building complexes, machines and mechanisms - Crushing and Screening Equipment - Construction and special transport - Excavators, forklifts, earthmovers - Lifting equipment, cranes, conveyors - Hydraulic and pneumatic equipment - Production support: career, plants - Survey and design of roads - Machines for repair and maintenance of roads, municipal engineering - Equipment and machinery for road marking 2. Means of organization and regulation of road traffic - Signs - Road signs and lights - Lights - Traffic information and control systems - Bumps 3. Safety - Means of monitoring the state of road surface - Means of overseeing the implementation of speed limits - Barrier system and barrier 4. Parking - Fences (barriers) - Payment System - System for visual observation 5. Building materials and components - Geosynthetics, geotextile - Construction Chemicals - Road bitumen 6. Petrol stations 7. Bus 8. Leasing 9. Specialized media