Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
The Trade Fairs combines three specialized fairs: BABY Toys — Fair of toys and games BABY & Mother health — Fair of goods for healthy maternity and childhood; BABY Fashion —The only Ukraine’s specialized fair of children’s fashion. BabyExpo BABY EXPO is the main kids’ industry exhibition in Ukraine Also, it is an effective business platform for international cooperation, an essential marketing tool and a proven way to increase sales. Events, held within the Framework of the Trade Fairs: "The Best Toy" - annual national competition; “THE BEST PRAM” competition; Fashion Show - demonstrational shows of children's clothing collections; Workshops and presentations. All events are held in the B2B (business to business) format.