Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
BABY Fashion is the only specialized children's fashion fair in Ukraine The exhibition is held twice a year, seasonally: - Spring/ Summer season: 18 -21 March 2014 - Autumn/Winter season: 09 - 11 September 2014 The notion “child’s vogue” appeared in domestic light industry with the advent of BABY Fashion exhibition. BABY Fashion became the first exhibition that offered not only clothes for children but presented new styles, directions and tendencies in child’s vogue. Clothes and footwear for children of all ages – from newborns to teenagers, and for different purposes – for active rest, school uniform, festive attire and carnival costumes are presented on the exhibition. The assortment includes linen, hosiery, knitted wear, accessories, bijouterie and special cosmetics for children. This exhibition is a B2B event. Visitors: distributors, retailers and buyers from all over Ukraine and near abroad, as well as representatives of educational institutions for children. Traditionally, Тrade Mark Defile of children's clothing is held within the framework of the Forum, in Spring. Leading Ukrainian designers, as well as foreign and domestic manufacturers of clothing, school uniform and footwear for children from 3 to 15 years old take part in it.