Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Beauty Expo Australia
2015-08-22 - 2015-08-23
Beauty Expo Australia is the largest gathering of brands and suppliers, business and creative education, live demonstrations, catwalks and features to inspire all beauty industry professionals under the one roof. Beauty Expo Australia is also home to two of the industry’s most prestigious awards: • Nailympia Australia, in association with Nailympia London • Face2Face Makeup Awards Nailympia Australia attracts the best in manicuring talent from across the country, giving nail technicians the opportunity to showcase their skills and creativity. A respected panel of experts will judge this year’s Awards, with winners receiving fantastic prizes along with coverage in international press. The Face2Face Makeup Awards are an annual highlight of the industry, uncovering extraordinary makeup artists and rewarding them for their skills, creativity and passion.
Open to all
Lisa Conway, Michael Francis, Rae Morris, Kathryn Patterson, Melissa Sassine, Sharon-Lee