The Beauty Trends & Innovations Conference – From Insight To Engagement.

2014-09-23 - 2014-09-24
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+44 (0)20 3479 2299

Gain Insight & Inspiration From The Latest Emerging Trends To Drive Beauty Innovation: Transforming Behavioural Trends Into Product & Marketing Innovations To Better Engage, Influence & Interact With Consumers In-Store, Online & Via Social Media A One-Day, Industry-Led Conference & Networking Event, 23rd September 2014, Hotel Russell, London. Tesco • Philip Kingsley • Dermalogica Skincare • Lee Stafford • Marks & Spencer plc • Topshop • Debenhams • ManCave Natural Grooming • Balance Me • Bulldog Skincare for Men • Stylist • BeautyMART • Aurelia Probiotic Skincare • Fleur de Force • Good Things Skincare • ManCave Natural Grooming • The Hut Group, •Neom Organics • Merumaya Intergrative Effective Skincare • The Grooming Guru, The Telegraph, Men's Health 1 Day. 20 Beauty Brand & Retailer Speakers. Unquestionable Quality. Unbeatable Value. 1. Predict Emerging Beauty Trends To Drive Innovation & Inspire Consumers: Capitalise on experts’ forecasts for future ‘cult’ products and trends 2. Profitable Behavioural Insights: Profile today’s beauty customer to identify how they are buying beauty online and in-store and ensure your marketing hits the mark 3. Enhance Online Purchases & Unlock The Power Of Social Media: Boost sales online with exciting experiences and interact and inspire your customer on social media 4. Creatively Harness Social Media To Interact & Inspire: What works in beauty? From Twitter to YouTube, use the hottest channels to naturally engage with beauty consumers 5. Maximise The Influence Of Beauty Bloggers & Monetise The Power Of Recommendation: Effectively engage with the right bloggers and online journalists for influential advocacy 6. Price, Promotions & Discounts: Develop strategies to drive sales without devaluing your brand 7. Exclusive Start-Up Focus: Understanding how niche start-ups are innovating to break through in a crowded marketplace 8. Hot Trends Under The Spotlight: From anti-ageing skincare to global/Asian beauty and from natural products to male grooming PLUS! Don’t miss our separately-bookable 'Winning Social Media Strategies In The Beauty World Workshop' on 24th September. 

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.