Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Best Practices in Community Engagement Conference (Singapore)
"Today, no one has the license to operate the communities if they don’t show respect in the way they do business." "Community engagement makes sense. It brings advantages to the disadvantaged, contributions to non-profit organisations, benefits to the employee and ultimately the business." Doing Right the Right Things - Maximising the Outcomes of Your Community Engagement For companies operating in a country, the license to operate is not a given thing. Building long-term business sustainability requires companies to increase involvement and improve credibility within the local community. With better informed and well-connected consumers, businesses can no longer pass off as being socially responsible by faking it. Instead, the interest of the community must take centre stage and unless there is a clear and real impact on the community, community engagement efforts will be deemed as transactional and offer little potential for gaining unique competitive advantage. Effective community engagement should deliver benefits for both the community and business. The challenge remains as how to do it right. Do you know how to develop a clear community engagement strategy aligned to your company's business goals? Can you effectively engage local communities and optimise outcomes so as to build credibility and social capital for your company? Are you able to assess and measure the benefits of your social investment? This 2-day conference aims to equip participants with actionable strategies to effectively formulate, implement and evaluate their community engagement plans in line with their business goals and core attributes. Discover how you can tailor and execute programmes of interest to your specific target audience and build brand visibility. Through best practices and in-depth case studies from Microsoft, Diageo, Aviva, Fuji Xerox, Cargill, Shangri-La, Hongkong and Shanghai Hotels, PricewaterhouseCoopers, Hong Kong Broadband Network, MTR Corporation, National Volunteer & Philanthropy Center and more, master the technique of maintaining good relationships that would enable communities, companies and industries to thrive. Please quote "tsnn" during registrations & enquiries.