Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Best Practices in Medical Affairs Management in Latin America
The roles of medical affairs and liaison have never before been so crucial to the success of pharmaceutical strategic and operational commercial objectives in Latin America. Medical departments play a vital role in generating quality clinical and real-world data that payers and prescribers need to improve decision making when uncertainty is high. Medical affairs and liaisons also play an increasingly important role in communicating the value message to physicians in an objective and ethical manner, providing education on product benefits and risks. WHY ATTEND? • Understand how the medical affairs function is evolving in Latin America and how to manage this change. • Discover which are the most intelligent ways to map and engage with the region’s KOLs and other prescribers, payers, patient groups, pharmacies and tomorrow’s stakeholders. • Benchmark with experts to find out the best practices in balancing the commercial and scientific aspects of medical affairs in Latin America. • Discover how medical affairs professionals are being measured and developed in the region. • Learn how the medical affairs role became a key internal business partner and facilitator or corporate performance in Latin America. Request agenda at http://nextlevelpharma.com/events/request_agenda/medical_affairs_in_latin_america.