Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
The Big 5
The Big 5 is the largest construction exhibition in the Middle East, serving as a networking platform for construction product suppliers and buyers since 1979. With 8 dedicated product zones and two co-located events (Middle East Concrete and PMV Live), The Big 5 provides a 360 degree platform to the building and construction industry. The 2014 edition included a record 40+ CPD certified workshops, the successful How to Trade in the UAE Seminar and two day high-level, Sustainable Design & Construction Conference. At The Big 5 2015 you can look forward to even more educational events, conferences, CPD certified workshops, live product demonstrations and much more.