Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
The Big 5 Saudi 2018
The Big 5 Saudi has become one of the most important construction events for the region and the industry as a whole; A crossroads for construction professionals from across the GCC. Thousands of technology, machinery, material and product suppliers rally together to tackle your biggest construction challenges, helping you produce innovative projects, streamline production and reduce overall costs.
Seminars and workshops revolve around important, topical subjects including LEED and FIDIC contract conditions led by international experts that give you the opportunity to get certified.