Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Big Data Show
The rate at which the world is generating data is astonishing with Gartner stating ‘Worldwide information volume is growing at a minimum rate of 59% annually, and while volume is a significant challenge in managing big data, business and IT leaders must focus on information volume, variety and velocity.'' The Centre for Economics and Business Research (Cebr) has estimated the economic value of Big Data at £25bn (2012) and expects this to increase to £41bn by 2017.
The Big Data Show will therefore be a must-visit annual event for every IT or digital professional, as well as senior management looking to capitalise on this boom in data volume and value.
The Big Data visitors will span 3 categories; Strategy, Analytics and Technology...
Big Data Strategy: CEOs, CMOs and Marketing Directors who are responsible for shaping and determining the direction of their businesses
Big Data Analytics: Data Scientists and Analysts who create meaning from data.
Big Data Technology: Chief Information Officers, CTOs and Heads of Data Warehousing, responsible for IT infrastructure.