Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
BIO World Congress on Industrial Biotechnology
2016-04-17 - 2016-04-20
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The BIO World Congress on Industrial Biotechnology?is the world's largest industrial biotechnology event for business leaders, investors, and policy makers in biofuels, biobased products, and renewable chemicals.
Who should attend? Industry and academic scientists; business executives, government policy makers, stakeholders, and investors.