Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Brand Licensing Europe 2016
Now in its 18th successful year, Brand Licensing Europe is the definitive event for the European licensing industry. BLE 2016 will take place from the 11th - 13th October 2016 at London Olympia. With over 300 exhibitors showcasing 2,500 of the hottest brands, characters and images available to license, Brand Licensing Europe is the only place where you can: - Meet with new and existing partners and speak to the rights owners face-to-face to ensure you select the license that’s right for your product range. - Inject a fresh lease of life into your merchandising programmes; the show is a launch pad for new properties introduced by Europe’s leading brand owners and agents. Be the first to sign the deal with them! - Network, create and cement licensing partnerships with the biggest names in the industry across the full spectrum of character & entertainment, sports, brands, fashion & lifestyle, charity & not for profit, heritage and art & design. - Get expert advice on how to monetise the latest trends in our free to attend seminars in the Licensing Academy and the Brands & Lifestyle Theatre. With over 20 to choose from, discover the latest strategies being employed by some of the most successful licensees and retailers in the industry. Whether you are a retailer, licensee or sales promotion professional, BLE is the perfect place for you to find new partnerships that could transform your business. If licensing is part of your business, can you afford not to attend BLE 2016?