Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Brityrex International 2014
Welcome to Brityrex International 2014, the UK’s most international and longest established tyre industry event. It will be held from 7-9 October 2014 at EventCity, Manchester, England. For more than 30 years, Brityrex International has been the leading exhibition for Great Britain’s tyre industry, one of the largest tyre markets in Europe. While maintaining an emphasis on the tyre industry, the show will also continue to expand its coverage of associated and complimentary trade sectors, including workshop equipment, IT, tools, parts and consumables. Brityrex International is a one stop show that will bring together tyres, workshop equipment and accessories from exhibitors to buyers from across the UK and dozens of international locations. The exhibition is supported by the National Tyre Distributors Association (NTDA) which holds its prestigious annual dinner and industry awards alongside Brityrex International. Brityrex International 2014 will once again feature the TyreTalk seminars, trialled for the first time in 2012 and proved to be extremely popular and well attended. There will be plenty to occupy visitors over the course of three busy trading days! Entry to Brityrex and the TyreTalk seminars is free of charge to bona fide members of the tyre and garage equipment trade.
• Associations • Distributors, Dealers and Agents • Exporter and Importers • Fleet Owners • Government • Media and Publications • New Tyre Manufacturers • Retreading Equipment • Tyre Production Equipment Manufacturers • Tyre Repair and Changing Equipment • Vulcanisation
Manufacturers, agents and distributors of: • Tyres for passenger cars, motorcycles and scooters, trucks and buses, light and heavy commercial vehicles and for a range of other OTR and industrial applications such as agricultural, forestry, mining, construction and industrial handling vehicles • Retreaded tyres • Wheels and rims • Tubes and casings • Equipment for tyre production, retreading and vulcanisation • Tyre disposal and recycling • Tyre repair and changing equipment • Garage and workshop equipment