Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
BUILDEX Express will provide an action packed one-day opportunity to Network, Educate and Discover. Like the Buildex full scale tradeshow events, there will be ample opportunity to meet colleagues, attend industry seminars and learn about the latest technologies and products coming to market.